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Proxima AI Raises $12M in Series A Financing

Finsmes 2024.04.02 23:48

Proxima AI, a NYC-based data intelligence software company, closed a $12m Series A funding.

The round was led by Mucker Capital with participation from Aglae Ventures (family office of LVMH founder), Great Oaks Venture Partners, Data Point Capital, Broadway Venture Partners, FirstLook Partners and Connexa Capital.

The company intends to use the funds to grow its technology platform, including AI-powered feature development, as well as further expansion of their technology and commercial functions.

Led by Alex Song, Founder and CEO, Proxima is a data intelligence solution that securely leverages artificial intelligence and a proprietary database of over 65 million (and growing) unique shopper personas to enable consumer technology businesses to achieve greater scale, efficiency, and financial success across their acquisition, retention, and full customer lifecycle marketing.

Since launching in May 2022, Proxima has achieved over 400% revenue growth and increased its proprietary network of B2C connections to over 12,000. This network harnesses over 65 million unique, anonymized shopper profiles, blending these with advanced AI models. Their suite of offerings enables businesses to scale paid media efficiently across advertising platforms including Meta and TikTok, improve retention and customer lifetime value with predictive intelligence, and gain tactical insights with network-powered industry benchmarks.

FinSMEs

02/04/2024

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